Zed by Al Ghurair is reshaping what ride-hailing means, offering a deeply personalised, premium commuting experience that reflects the evolving pace of the region. Rooted in a legacy of over 25 years in mobility, this homegrown brand is not just leveraging its history; it’s actively shaping the future of urban transport. Designed as a response to the changing expectations of commuters across the UAE, Zed places control back in the hands of the user.
Mobility on Your Terms
What sets Zed apart is its philosophy that every journey should feel tailored. The app allows users to personalise nearly every aspect of their ride, from preferred cabin temperature and curated playlists to the level of interaction with their chauffeur. These seemingly small choices redefine the everyday commute.
One of Zed’s standout features is Rhythm, a first-to-market innovation that allows users to schedule recurring rides with ease, perfect for school runs, daily commutes, or weekly routines. Another distinctive layer is Zed Music, a curated playlist series that reflects both the mood of the city and the identity of the brand, creating a consistent soundscape across every ride.
Powered by People. Aligned with the Future.
Central to Zed’s success are its chauffeurs, known as Zeddies, professional, personable, and deeply embedded in the community they serve. “Zed is also built in alignment with Dubai’s Smart City 2025 vision, contributing to the target of moving 80% of taxi bookings to e-hailing platforms. Its strategic partnerships with taxi operators in the UAE and commitment to sustainable innovation are part of a wider ambition to create impact – economically, technologically, and socially.
With upcoming features including loyalty rewards, digital wallets, and exclusive lifestyle partnerships, Zed is set to evolve in step with the UAE’s ambitions, offering more than transport, but a humanised, premium way of moving through the city.
