Leo Burnett Saudi Arabia has appointed Tarek Akil as Business Lead. In his new role, Tarek will lead the Riyadh office, overseeing client partnerships, commercial strategy, and the agency’s growth plans in the Kingdom.
With over two decades of experience in advertising, Tarek has worked across Egypt, the Levant, North Africa, and the GCC, managing a broad portfolio of brands including Vodafone, Ariel, Pampers, Trident, SODIC, Emirates NBD, ExxonMobil, Majid Al Futtaim, and Almarai. This role marks his return to Publicis Groupe Middle East, having previously led regional mandate for Cadbury’s chocolate portfolio during his time at Saatchi & Saatchi.
As Business Lead, Tarek will focus on driving growth for clients through integrated business solutions, tapping into the full breadth of Publicis Groupe’s capabilities under the Power of One model. His mandate aligns with the growing demand for smarter, more connected brand thinking as businesses gear up for the opportunities emerging under Saudi Vision 2030.
