April 20, 2020
IAB Survey on the Impact of Covid-19
The International Advertising Bureau (IAB) recently conducted an online survey with 29 senior executives from the marketing teams of agencies and clients, to understand…
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Read moreOctober 16, 2019
IAB launches new study about the MENA digital advertising market
The Interactive Advertising Bureau (IAB) announced on October 2nd, the start of a new study aiming to evaluate comprehensively the actual size of the…
