April 28, 2022
IAB GCC Announces New Board Members
The industry body also reelects Rayan Karaky as Chair and Michel Malkoun as Vice-Chair.
Iab Gcc
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Read moreNovember 18, 2021
TAG Expands International Standards to GCC Region
Influential advertisers and marketers from across the region came together to tighten regulations on digital ads and also to discuss action against ‘criminal activity’ online.
Read moreNovember 17, 2021
ABG, IAB GCC, and TAG Launch New Standards to Fight Criminal Activity
The initiative also aims to promote brand safety in digital advertising in the GCC.
Read moreSeptember 26, 2021
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Social channels and digital video continue to dominate digital advertising.
Read moreApril 20, 2020
IAB Survey on the Impact of Covid-19
The International Advertising Bureau (IAB) recently conducted an online survey with 29 senior executives from the marketing teams of agencies and clients, to understand…
Read moreOctober 16, 2019
IAB launches new study about the MENA digital advertising market
The Interactive Advertising Bureau (IAB) announced on October 2nd, the start of a new study aiming to evaluate comprehensively the actual size of the…
