Uber’s ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer attention.
Uber Advertising offers brands a variety of targeting capabilities, including contextual relevance based on trip details, time of day, and user preferences. Ads are delivered to the right audience at the right moment, maximizing their impact.
Brands will also have the opportunity to personalise relevant content according to a user’s past trips and orders. Uber riders can still set their ad preferences and opt out of certain personalised ads.
Aleph, known for helping global digital platforms scale in new markets, will act as Uber’s official sales partner for advertising in Saudi Arabia. This collaboration will enable advertising agencies and local businesses to take advantage of Uber’s ad placements, reaching highly engaged users in a seamless and non-disruptive way.
Uber’s Journey Ads have already been launched in markets globally, where advertisers have leveraged the platform’s unique audience engagement capabilities to drive results.
