Independent digital marketing agency Socialize has started 2015 with the addition of the digital account for Korean instant messaging mobile application, LINE. Confirming the win, Akanksha Goel, managing director of the agency, says: “With messaging apps set to become ‘the new social medium’ in 2015 we are incredibly proud of this partnership a brand that has seen tremendous success internationally”. The four-year-old agency has also won multi-agency pitches for Bioderma, Landmark Shops and GEMS Education last month.
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Read moreMay 26, 2024
Saleh Agha: As the world turns agentic, we need to become more (H)uman
We are living through one of the most profound technological disruptions in human history. From AI-generated art and predictive algorithms to autonomous systems, technology…
Read moreMay 26, 2024
New sustainability regulations in the UAE and KSA are reshaping the reality for business and brand growth. Are you ready for the future?
In a groundbreaking shift towards ESG (Environmental, Social and Governance) focus, the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) are…
Read moreMay 26, 2024
Why retail media is better positioned to deliver non-intrusive ads
In an age of digital saturation, consumers are increasingly tuning out. Screen fatigue is real, ad blockers are everywhere, and attention is becoming harder…
