Publicis Media ME has announced a strategic partnership with Living Room MENA, an independent creative tech and experiential agency, to reshape how brands engage with consumers. By integrating Publicis Media’s data, technology, and media expertise with Living Room’s immersive brand activations, this collaboration will push the boundaries of modern marketing.
As media, data, and technology continue to evolve, brands need more seamless, impactful ways to connect with their audiences. This partnership bridges the gap between data-driven media strategies and experiential creativity, delivering solutions that drive engagement, measurable impact, and long-term brand affinity.
Living Room MENA has consistently led the way in experiential marketing and creative tech, blending human insights with cutting-edge technology to create standout brand activations. Their portfolio includes transforming Dubai Mall’s fountain divers into Deadpool for 20th Century Fox, launching an AI-driven film festival for Expo City Dubai, and introducing interactive AR experiences for the RTA for public transport day.
Beyond delivering innovative marketing solutions, the partnership is designed to fuel business growth for both agencies, offering clients a unified, future-ready approach. Together, Publicis Media ME and Living Room MENA will enhance their market positioning, strengthen their offerings, and introduce a joint go-to-market strategy to drive new business opportunities.
