By Baha Hamadi, Founder & Managing Director, Keel Comms

The campaign’s creative use of AI technology in the decision-making of food ordering earned the award

Teads will help minimize the use of heavy creatives, reducing wasted impressions caused by inefficiencies in viewability, attention, and targeting

By Anastasiya Golovatenko, Account Director, Sherpa Communications

The partnership will drive communications campaigns that foster deeper connections between Xbox and its fanbase across MENA

As a gold-tier partner, Publicis Groupe gets broad access to Optimizely’s advanced features

A series of short films feature the cabin crew humming the iconic theme song whilst going through their ‘missions’ 35,000 feet above the ground.

The automative brand’s latest SUV launch captured the attention of TikTok’s young, tech-savy audience

90% of those surveyed believed that the responsibility of tackling climate change falls on the PR profession.

In the dynamic world of PropTech, the seamless integration of business and digital technology is paramount to success. As the Chief Product Officer, Christophe…

Social commerce has become increasingly popular nationwide, with nearly half of social media users purchasing a product directly from a social media app or…

In the UAE, e-commerce app revenues grew steadily, through 2022, as companies spent US$45 million to attract customers. Last year, in-app spending on Android…