
November 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

November 23, 2025
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…

November 20, 2025
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…

September 12, 2023
By Tini Sevak, Vice President, Audiences & Data at CNN International Commercial

September 11, 2023
Futuretech announces Puja Pannum as Managing Director across MENA and Elie Kassis as Sales Director for KSA

September 11, 2023
SocialEyez, announces the promotion of Alaa Abdulrazek to the role of Head of Operations, effective 1st May 2023.

September 11, 2023
Pizza Hut Middle East takes its food experience into the Metaverse with the first-ever Pizza Hut world on Roblox.

September 11, 2023
In her new role, Elmeniawy will assume responsibility for overseeing TBWARAAD’s financial operations throughout the Middle East, further supporting the agency’s ongoing expansion in the…

September 11, 2023
By Noona Nafousi, CEO Neo Noor

September 8, 2023
By Fatema Lokhandwala, Senior Content Editor, Socialize

September 6, 2023
Bain & Company, global management consulting firm, has announced the appointment of five new partner promotions in the Middle East: Jawad Abdulsamad, Kyle Strong, Marwan El…

September 6, 2023
Prerna Mehra is not just a Creative Director; she’s a visionary who has left a mark with her groundbreaking campaigns and unwavering commitment to creativity. From…

September 5, 2023
Marwa Khost Jarkas, Communications Manager at Google MENA has over 8 years of experience in the field of communications. Jarkas holds a Master’s degree in…

September 5, 2023
The 2023 Gerety Awards jury has awarded 4 Grand Prix, 27 Gold, 69 Silver, and 65 Bronze, with 159 entries remaining on the shortlist.

September 4, 2023
Red Havas Group, the micro-network of borderless merged media agencies, announced the global launch of SWAY, an end-to-end influencer marketing service designed to help…