By the Advertising Business Group (ABG)

VMLY&R announces The Home of Connected Brands, a fully immersive experience space designed to help clients innovate to fuel growth.

Promofix, a subsidiary and digital arm of JGroup, announces a strategic partnership with Rising Giants Network (RGN).

#NotWomensFootball is a global campaign launched in line with the 2022 UEFA Women’s Championship, focused on the Brand’s aim to demonstrate support for increased…

By Diana Colella, SVP, Media & Entertainment at Autodesk

New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.

NielsenIQ brings a new FMCG barometer to understand trends across Saudi Arabia and the United Arab Emirates. In Modern Trade, the latest quarter’s value…

BASES, a NielsenIQ business, and leader in helping companies build brands through innovation, renovation, portfolio and pricing strategy, as well as go-to-market optimization, has…

Arab National Bank collaborated with OMD for their latest World Cup Credit Card campaign. Using OMD’s Omni Custom Audiences product the Middle Eastern bank expanded…

Certification is based on direct feedback from employees.

Quick Commerce is all about being fast and with consumer demands soaring to new skies with every passing day, it’s fair to say that…

Talkwalker, a consumer intelligence and deep listening company, and Khoros, an award-winning leader in digital-first customer engagement software and services, released their annual Social Media…