November 25, 2025
Ads on premium media drive 40 percent boost in purchase intent: Study
Consumers in Saudi Arabia and the UAE place significantly greater trust in premium TV and audio platforms Ads placed on premium media outlets can…
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Read moreNovember 25, 2025
Why Executives Need to Start Thinking Like Content Creators
By Reim El Houni We are living in the attention economy. I strongly believe that if you’re not visible, you’re invisible. In today’s world,…
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October 5, 2023
Advertising is Art
From lithographic posters and direct mail campaigns to TV commercials and the age of the internet, art has always been at the epicenter of…
Read moreOctober 5, 2023
Warner Music Invests in Talent Agency HuManagement
This new deal establishes a long-term A&R scouting agreement, in addition to marketing and branding opportunities.
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October 4, 2023
Publicis Groupe Middle East Appoints New Starcom ME Chief Executive Officer Ramez Zeineddine
Former CEO Racha Makarem is to move into a strategic Groupe role.
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October 3, 2023
YouTube’s Latest Addition to its Partnerships Program Opens Doors for Creators
Thousands of creators across seven MENA countries including Saudi Arabia, Morocco, Algeria, Jordan, Kuwait, Lebanon, and Oman will now be able to earn money…
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October 3, 2023
Lumina Middle East Presents its Latest Cross-Border M&A Survey
With 80% of respondents executing or having executed an M&A transaction in the GCC in the past 12 months, the survey predicts new deal-making…
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October 3, 2023
Gulf for Good Unveils ‘Champions of Change’ on Sheikh Zayed Road billboards
The charity calls on more UAE residents to embark on adventures with purpose.
Read moreOctober 2, 2023
SleekFlow’s Partnership with L’Occitane ME’s Accelerator Program Boosts Growth in the Emirates
The UAE is expected to account for approximately 20% of new revenue within the next two years.
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September 29, 2023
AI: Encounter of the Third Kind
By Jennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East & Turkey.
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September 28, 2023
A Life-Centric Approach to Transforming Sustainability from Within
By David Fregonas, Accenture Song Lead across Middle East.
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September 28, 2023
WhatsApp Channels Goes Live in UAE & KSA
WhatsApp Channels have become an obsession quickly among celebrities and creators across the globe. Many have signed up from Netflix, Football Clubs like Liverpool…
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September 28, 2023
Uplo Survey Reveals Nine out of Ten Retailers Think UAE is Great for Business
51% of UAE retailers want to increase their global reach and sell cross-border.
