
July 25, 2025
How to increase loyalty and engagement through going direct-to-consumer
The way people choose how and when to get their news continues to change both rapidly and unexpectedly with the introduction and adoption of…

July 25, 2025
The way people choose how and when to get their news continues to change both rapidly and unexpectedly with the introduction and adoption of…

July 25, 2025
We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as…

June 2, 2023
Bain & Company’s latest report on Gender Equity in the Middle East Workforce reveals the state of women in the GCC workforce.

June 1, 2023
Publicis Groupe Middle East has announced the appointment of Kareem Monem as Chief Executive Officer for Digitas ME, the marketing transformation agency.

June 1, 2023
How TikTok and NEOM brought the vision of the ‘THE LINE’ to life with user-generated content

May 31, 2023
The Marketing Society Awards identify marketing excellence and have been widely recognized in the UK as the leading marketing awards since they were first…

May 31, 2023
Sprinklr’s proprietary AI, built over the past decade, is focused specifically on deriving insights from unstructured customer experience (CX) data. It leverages more than…

May 30, 2023
The annual Edelman Trust Barometer released its global findings earlier this month, and UAE has once again emerged as one of the most trusted…

May 30, 2023
By Fares Akkad, Regional Director for Middle East and Africa at Meta

May 29, 2023
Last month, Publicis Groupe launched an internship program for retired professionals aged 60 years and older. The program provides opportunities to an often-forgotten segment…

May 26, 2023
By Sonali Dhawan, CEO, Asia Pacific Middle East & Africa Feminine Care Business, Procter & Gamble (India)

May 25, 2023
MMA announced the winners of the Smarties MENA Awards for 2022 in a star-studded gala ceremony held in The Rixos, Jumeirah Beach Residence, Dubai, last…

May 25, 2023
By Matt Madrigal, VP/GM, Merchant Shopping for Google

May 24, 2023
beIN MEDIA GROUP (‘beIN’), the global sports and entertainment networks in the world, and Google Cloud have announced a collaboration to drive the digital transformation…