My AI is an experimental chatbot available to Snapchat+ subscribers.

Vicky will be responsible for growing and overseeing a multi-market client portfolio, working with clients as strategic and creative partner to achieve their overall…

Creative communications and marketing strategies augment CZN Burak Gurme’s launch campaign.

University World is a newly designed space where audiences will be able to interact with each other, both in a central hall common to…

By Tim Frank, Senior Director of Product Management, Google Ads

‘Digital Stars’ program offers storytelling, scriptwriting, filming, editing, social media branding, and strategic marketing training.

French telecommunications giant Orange spotlights African and Middle Eastern cultures in video games in its latest campaign ‘#MaxYourIdentity.’

New professional body aims to drive support, success, and celebration among Middle East employee engagement and company culture.

The most awarded advertising campaign in the world in 2022 was a print campaign, “Better With Pepsi” by Miami-based agency Alma, the report found.

Survey shows 90% of industry leaders in Saudi Arabia and 82% in UAE believe the Metaverse will play a significant role in their plans…

Publicis Groupe has appointed Nadim Ghrayeb as the Business Lead for Studio M, a part of Leo Burnett and the bespoke agency solution designed…

By Alex Andarakis, Managing Director & Founder of Andarakis Strategy & Management Consultancy