
December 1, 2025
Germany revamps GCC marketing strategy as Gulf travel demand surges
Beginning Feb 2026, the GNTB will localize its City Life and Culinary Germany campaigns for GCC audiences, deploying them across high-impact digital platforms. The…

December 1, 2025
Beginning Feb 2026, the GNTB will localize its City Life and Culinary Germany campaigns for GCC audiences, deploying them across high-impact digital platforms. The…

December 1, 2025
FIX Dessert Chocolatier has become one of Dubai’s most recognisable homegrown brands, known for nostalgic flavours, viral drops and a distinctive storytelling style rooted…

March 14, 2024
UM MENAT promotes James Dutton to Chief Product Officer and Mohammad Mannaa to CEO, KSA.

March 14, 2024
In this new role, Rodrigo will be responsible for driving the creative vision and cultural impact of this iconic brand.

March 13, 2024
The platform showcases the journey of many influential women to date.

March 12, 2024
A discussion about workplace culture and its impact on employees would be incomplete without addressing the importance of well-being at work. An average human…

March 12, 2024
The ongoing debate around how Gen Z is an inherently cynical generation is far from over. This generation finds itself trapped in a perpetual…

March 12, 2024
By Mariagrazia De Angelis, General Manager MEA, Landor

March 11, 2024
Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil…

March 11, 2024
Sandpiper Dubai will be led by Bahjat Homsi, who joins Sandpiper as General Manager, and Unice Liu who has joined as Associate Director.


March 8, 2024
Hyundai is investing to become carbon neutral by 2045.

March 7, 2024
The social media marketing agency with offices in Dubai, Doha, and Beirut has announced several promotions.

March 7, 2024
By Sue Azari, eCommerce Lead, EMEA & LATAM at AppsFlyer