French telecommunications giant Orange spotlights African and Middle Eastern cultures in video games in its latest campaign ‘#MaxYourIdentity.’

New professional body aims to drive support, success, and celebration among Middle East employee engagement and company culture.

The most awarded advertising campaign in the world in 2022 was a print campaign, “Better With Pepsi” by Miami-based agency Alma, the report found.

Survey shows 90% of industry leaders in Saudi Arabia and 82% in UAE believe the Metaverse will play a significant role in their plans…

Publicis Groupe has appointed Nadim Ghrayeb as the Business Lead for Studio M, a part of Leo Burnett and the bespoke agency solution designed…

By Alex Andarakis, Managing Director & Founder of Andarakis Strategy & Management Consultancy

Cutting-edge marketing analytics and cloud consultancy to provide access to industry-leading Google marketing expertise with a flexible service model.

Global World Media Services’ agreements will boost the advertising market share and reinforce the brand’s presence of the media entities across the Arab World

By Shikha Devadiga, Associate Partner – UX & Research at Red Blue Blur Ideas (RBBi)

No less than eight people are kicking off 2023 in new roles.

VUZ, the leading immersive social app that allows users to stream and experience a new level of realism in extended reality (XR) and the…

The campaign, conceptualized by Impact BBDO, celebrates the second annual Arabian Leopard Day.