Initiative supports the launch of the Saudi Arabia Football Federation Kit.

OMD tops the ranking for new business in MENA.

YAAP, a new-age specialized content and influencer marketing company, today announced the appointment of Nandita Saggu as Partner to help drive the company’s growth…

Prism Digital, a digital marketing agency based in Dubai won the PR, social media, and performance marketing account for DoubleTree by Hilton Resort and…

Havas Middle East ranks second in Media, Leo Burnett is the only MENA agency in the Effective 100 creative agencies listing, and Impact BBDO makes…

Havas Middle East and First Abu Dhabi Bank unveiled the ‘Work Like a Mom.’ The campaign challenges this misconception of women being viewed as caretakers and…

Communicate speaks with Ahmed Younis, Head of Meta Creative Shop MENA at Meta to discuss how brands can engage with their consumers effectively this…

Collaboration aims to tap into the growing potential of gaming advertising.

The WARC Awards for Effectiveness are judged using the WARC and Lions creative effectiveness and B2B effectiveness ladders. Juries feature senior marketing professionals from…

The new Alexa skill launches in Arabic for the Amazon virtual assistant.

With the partnership, both Tagger Media and YAAP aim to “revolutionize influencer marketing” with data-driven and sizable technology solutions that allow brands and marketers…

By Raviteja Dodda, CEO & Co-Founder of MoEngage