VICE Media Group appoints two experts to its burgeoning creative team, Raul Palhares joins as Associate Creative Director, bringing with him a unique career spanning two…

In an exclusive interview, Dina Al Sabbagh, Global Research and Insights Lead at Snap Inc., explains to Communicate why retailers in the Kingdom need…

By Nikita Matilda Fernandes, Corporate Communications, Ifza

Saudi Data and Artificial Intelligence Authority (SDAIA) and IBM successfully launched SDAIA’s open-source (with optional AUP) Arabic Large Language Model (LLM), ‘ALLaM’, on IBMs’…

By James Reynolds, Founder of SEO Sherpa

Raoul Zenon, General Manager for Commerce at Omnicom Media Group MENA explores how brands and retailers can improve their customer experience.

Healthcare, aviation, agriculture, education, and energy are the five industries experiencing transformative change through AI.

Advertising veteran, Hubert Boulos steps down from his position of CEO at DDB Middle East after dedicating over a decade to the agency. Here’s…

In a qualitative analysis commissioned by TBWARAAD and TikTok, industry professionals discuss their points of view on storytelling in the creative age. The collaborative white…

The partnership will bring fans closer to the UEFA EURO 2024™ action through exclusive discounts and prizes.

With the creativity festival less than a month away, here’s a round-up of all the latest news to date of what’s anticipated at the…

By Baha Hamadi, Founder & Managing Director, Keel Comms