As a business transformation and digital expert specializing in MENA, Cukrowski’s hire further strengthens Valtech’s position in the region.

Havas Middle East has announced three major new appointments to its senior leadership team across functions, in line with its growth. The strategic restructuring…

AB InBev, McDonald’s, WPP, Ogilvy, and Leo Burnett Middle East, shine at the Global 2022 Global Effie Index.

Only 37% of retailers currently have off-site programmatic advertising as part of their retail media/monetization strategy. 48% of brands expect their retail media investments…

Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.

The study reveals that 44% of respondents across Saudi Arabia, the UAE, Egypt, and Turkey believe their governments share their values compared to only…

Horizon FCB Kuwait announced that it has entered into a strategic partnership with Burgan Bank, the youngest commercial bank and third largest bank in…

HuManagement is now a badged TikTok Creative Marketing Partner with a specialty in Creator Marketing.

UAE consumers rank healthcare (45%) and government services (38%) as top sectors when it comes to providing the best customer experience.

Impact BBDO is the Gerety Awards 2023 UAE Agency of the Year.

As big tech pulls back from the brink with better-than-expected results, Ayman Haydar, CEO of MMP Worldwide, looks at the broader digital landscape as…

Bain & Company’s latest report on Gender Equity in the Middle East Workforce reveals the state of women in the GCC workforce.