The 2023 report highlights various key points that play an integral role in the success of an influencer campaign, putting clients at an advantage.

This collaboration positions Wavemaker MENA as the player in shaping ‘Next Era’ media for L’Oréal across the MENA region.

By Manara Global

iCubesWire is known for its ad tech solutions, including a content production studio and influencer marketing expertise. 

This year, the MENA Effie Awards acknowledged one of the many emerging young marketers through one of its crystal award categories. Communicate speaks to…

A new grant from Google’s philanthropic arm will help researchers develop a tool to bolster water security and climate resilience in the Middle East and…

By Nyka Miglani, Head of Strategy at Liquid Retail

ATL Media, a Zee Entertainment company, is the commercial arm of Zee Entertainment and other media networks.

Prior to joining MSL, Christophe held roles in Hill and Knowlton’s Strategies and Consulum, where he worked in advisory for some of Saudi’s projects…

Mohammed AlThaher has been working at Media.Monks since April of 2021.

The partnership is set to strengthen live commerce capabilities for brands in MENA, as consumer spending has grown by over 110% through live streaming.

The ‘AI World of Lollipops’ campaign created a digital playground where children could freely express their creativity through text prompts, unleashing a world of enchantment with…