The prayer beads have been distributed to Saudia guests as they journey on the pilgrimage and handed out across the holy city of Makkah.

Google Arabia has launched a short video series that will be hosted by Saudi content creator, Abdullah AlAlawi.

The marketing agency has developed more than 170 successful campaigns, reaching over 75 million individuals across 50 trusted brands.

This appointment follows the earlier announcements of Stacy Anderson as Deputy Managing Director, Omar Khan as Head of Data & Analytics, and Andreas Skopal…

Recognized as one of the top 10 creative leaders in MENA, Younis will drive the Groupe’s creative agenda in the Kingdom and foster collaborative…

Lifestyle, finance, shopping, and food and beverage apps were among the categories that suffered the highest uninstall rates by UAE consumers, according to AppsFlyer’s latest…

Issa will be succeeding Elie Aoun, who has decided to step down after an exceptional 32-year tenure at Ipsos in MENA.

IDEMIA Secure Transactions, a provider of payment and connectivity solutions for financial institutions, mobile network operators, and automotive manufacturers, partnered with Arab National Bank to launch…

“Influence will lead marketing efforts by 2020. It’s the most effective form of advertising there is, and coupled with a solid content strategy, no…

By Sahil Chopra, Founder & CEO, iCubesWire

Saatchi & Saatchi Middle East and Sixieme Son collaborated and used foley techniques to craft a set of sound effects derived from ordinary objects, replicating…

By Saad Khan, CEO, GameCentric