
January 13, 2025
APPSFLYER: MIDDLE EAST MOBILE APP MARKETING SURGES YEAR ON YEAR WITH OVER 30%
In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94%…

January 13, 2025
In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94%…

January 10, 2025
Continental Tires has launched a special video campaign encouraging its audience to reflect on the meaning of trust.
September 9, 2014
Publicis Groupe-owned ZenithOptimedia has acquired SEO (search engine optimization) agency AKM3 in Europe — a transaction that has been approved by the German Federal…
September 9, 2014
Twitter is now a shopping platform. On Monday, the social media company introduced its Buy Now button, a feature that allows users to make…

September 9, 2014
Uber launched its ridesharing service in Beirut on September 1, making it the sixth Middle Eastern city to embrace the smartphone application. Uber allows…

September 9, 2014
Microsoft has unveiled a revamped homepage for MSN in the UAE today, “designed from the ground up for a mobile, cloud-first world,” and combining…

September 9, 2014
It’s really fascinating how the Internet has become a major political and thought influencer in the Arab world; governments are overturned overnight on…

September 8, 2014
Midway through Israel’s 22-day “Cast Lead” offensive on Gaza in late 2008 and into 2009 – which cost the lives of 1,400 Palestinians,…
September 8, 2014
SLA Mobile, a worldwide solutions vendor focused on generating new revenue streams for mobile operators and merchants, has partnered with Actel, a value-added service…
September 7, 2014
In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in…
September 7, 2014
Mention the three letters – CNN – to a shopper in a mall or a CEO in a boardroom, and people will instantly think…

September 4, 2014
Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle…

September 4, 2014
Dubai-based branding consultancy Emerge is partnering with USA-based environmental graphic design firm Lorenc+Yoo for branding projects. The partnership will see the two companies…
September 4, 2014
Self-described “personalized retargeting company” Criteo, which is reported to be bought out soon by Publicis Groupe, recently released the Mobile Flash Report, compiling…