WPP’s global media agency network, Mindshare announced in a statement today that it has launched a new tool called Mlive to track brand…

The MENA region will outstrip Europe of its position as the second largest region for mobile subscribers by 2016, according to 2013 figures released…

  Middle East-based job recruitment agency for the communications industry MCG Associates has announced the appointment of Kate Watson as director. Watson will lead…

  Following a competitive pitch, Grey Group MENA’s Doha office has won the Barwa Bank Group (Barwa Bank) account, one of the bigger Shari’a-compliant banks in Qatar. With…

  You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern…

During an interview this summer in Chicago, Paul Roth, AT&T‘s president of retail sales and services, described wearable devices as the “future of retail” before…

In Latin, “ad vertere” means “to turn toward”. It is a concept that has formed the foundation of marketing communications from its inception. Whether…

  In the first of its POY talks series, Product of the Year (POY), an independent awards program recognizing consumer-voted goods across 42 countries…

  According to a press release today, media agency MediaVest has been awarded the media planning and buying business for Wrigley across the MENA market,…

An interview with MCN’s Ghassan Harfouche.

  Another tech giant — this time it’s Google — is caught up in a prolonged Federal Trade Commission (FTC) crackdown. Google settled with the FTC…

Last week, Publicis Groupe  and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and…