Digital ad monitoring agency OOX has announced three new subscribers to its OOXmonitor service: Khaleej Times, Okaz, and Sport360. OOX co-founder and co-managing director,…

  On the heels of a global review process, Cadillac has ended its 11-year relationship with Leo Burnett MENA, with Saatchi & Saatchi officially…

Starcom MediaVest Group (SMG), a division of Publicis Groupe [EURONEXT Paris: FR0000130577, CAC40], has announced an evolution in its global management organizational structure into…

Yet another social platform has been launched under the name Jeera. It has been described as a “social discovery platform based on interests that…

Based on social insights tool, Social Bakers, we compile our monthly roundup of the hottest brands on social media in the month that has…

  In the past, communications planning followed a very linear process: there was kind of a relay race happening between the various constituencies. They…

UAE based social media and digital marketing service provider Dubai Media Network (DMN) says that the ability of social media to amplify word-of-mouth marketing…

As we enter the New Year, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in…

WPP’s global media agency, Mindshare was recently selected by food products company Danone to expand their existing business relationship across their entire portfolio.

Agency 222, the integrated advertising and communications agency, expands its sports practice with three major sports clients to support Qatar’s sporting vision.

Boye Balogun, former regional head of digital at Mindshare for the last three years will head newly established Future Tech Media as co-founder and…

In typical end of year tradition, Facebook looks back at the moments that marked 2014.