Ad units in magazines’ iPad editions climbed 16 percent in 2013, according to a report out on December 23 by MPA-The Association of Magazine…

  The Telecom Regulatory Authority (TRA) is building the core ICT regulatory framework for the UAE’s burgeoning knowledge economy. In particular, the TRA supports…

  Reckitt Benckiser has named four shops to handle its global media-planning and -buying account following a review, the company said, including Aegis in the US, which…

  Following a recently concluded four-way review, Mashreq has moved its media account to media agency PHD, part of Omnicom Media Group. “PHD demonstrated…

  Havas’ Q3 results were better in some markets, such as the MENA region, than in others. What do you think is driving this…

  Early in November, Facebook announced objective-based ad buying — an easier way for businesses to buy Facebook ads based on the objectives that…

  MBC didn’t have any strategies to promote Arabs Got Talent (AGT) online when it launched in 2011. In fact, the show only started…

  It’s that time of year again, when Communicate releases its annual rankings of the Creative Agency of the Year and the Media Agency…

  AdZouk, online advertising portal, have launched two new divisions aimed at heightening results by increasing click-through and conversation rates. The Data Division will…

  Sports company Puma has appointed advertising agency JWT New York as its lead creative agency. Effective immediately, JWT will assume a leadership position…

  It’s that time of the year again when YouTube releases the videos that everybody was talking about in 2013 — the YouTube Rewind!…

  Due to its unique conservative culture, the Saudi market has long been approached with ignorance and discouragement to do something courageous, extraordinary, purposeful,…