Comprising more than 200 nationalities, UAE consumers cannot be viewed as a single block of customers with consistent purchasing patterns. Approximately four UAE residents out of five are foreign.…

B4U Aflam, the Arabic-language Bollywood film channel, has announced the appointment of UM Dubai as its new media buying agency for the MENA region. B4U’s…

  Following a review and pitch process, UM Dubai has been awarded the regional media planning and buying account for Sun & Sand Sports. Effective immediately,…

  WPP Digital , the digital investment arm of WPP, has announced a global partnership with content marketing platform Percolate, one that will enable…

  Global communications network Dentsu Aegis Network has announced the launch of Vizeum, a media buying agency, and the network’s fifth agency brand part…

  A new initiative, “Beat the CyberBully”,  has been launched in Dubai to provide education, awareness and training on the subjects of online and…

  Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, and SynkOnAir – a subsidiary of AJ Consulting focusing on…

Lebanese Olympic skier Jackie Chamoun inspires brands to strip Since February 10, images of Lebanese skier, Jackie Chamoun, showing some skin have been making…

  ARPU Plus, a  provider of value-added services (VAS) and monetization platform solutions across the Middle East and an OTVentures subsidiary company, today announced…

  Cisco today announced a $6 million investment in the Badia Impact Fund – a venture capital fund dedicated to investment in early-stage start-ups…