Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new…

Online journal trendingbytes.com shares the latest digital, web and user insights, along with social media news, with Communicate Levant. Deep linking: how Facebook is…

Samsung partnered with MBC Group to announce, on June 26, the launch of Shahid application, the region’s first VOD service. MBC Group is the…

  Regional digital incubator and accelerator Afkar.me has received over 150 applications for its second round intake in Dubai. Applications were received from 29…

  McCann Worldgroup’s digital arm, MRM//McCann, has won the digital media brief for youth-focused shoe brand Ecco. Effective immediately, MRM//McCann will be responsible for all…

  In today’s day and age, it is safe to assume that no media and marketing business model will survive without digitization, which reduces…

Regional PR network TRACCS has been ranked among the top five PR agencies in the Asia-Pacific region by the Holmes Report in its World…

PR and media agency Seven Media has announced several new client wins and recruits.

Airline Etihad Airways keeps pushing on digital, recently announcing a partnership with Google to make it more convenient for travelers to view the airline’s…

Just a day before Ramadan, Google launched its integrated Ramadan hub in 22 domains including the UAE, Saudi Arabia, Bahrain, Qatar, Kuwait and Oman,…

  Ramadan, the most important month on the Islamic calendar, is characterized by communal iftars or special evening meals. Muslims across the globe participate…

Brands have long recognized the value of word of mouth and its powerful ability to influence and alter people’s behavior and choices.