Ali Basma, business managing director at Zenith Cairo Publicis Groupe’s live ROI agency Zenith (ZenithOptimedia) has won the home and professional appliances brand Electrolux…

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into…

  Omnicom’s TBWA has been named the global agency of record for Airbnb, the hospitality startup, after a review. The agency was selected because of…

  Facebook made a small update to its video product on Monday that points the way to a potentially big business. Videos uploaded to…

  International branding agency Siegel gale released a report titled B2B Now. “Most business-to-business companies (B2Bs) still debate the ultimate business benefit of building a strong…

  Three hours into a lengthy debate with Tarik Kaddoumi, a self-proclaimed liberal and cofounder of Umbrellab – a payment gateway that enables businesses to accept Bitcoins…

  UM MENA, which falls under the Middle East Communication Network in the region, has won the media planning and buying account for L’Oréal in…

  Publicis Groupe-owned ZenithOptimedia has acquired SEO (search engine optimization) agency AKM3 in Europe — a transaction that has been approved by the German Federal…

Twitter is now a shopping platform. On Monday, the social media company introduced its Buy Now button, a feature that allows users to make…

Uber launched its ridesharing service in Beirut on September 1, making it the sixth Middle Eastern city to embrace the smartphone application. Uber allows…

  Microsoft has unveiled a revamped homepage for MSN in the UAE today, “designed from the ground up for a mobile, cloud-first world,” and combining…

  It’s really fascinating how the Internet has become a major political and thought influencer in the Arab world; governments are overturned overnight on…