
March 7, 2025
LARA GEADAH: PERFORMANCE-BASED MODELS ARE THE FUTURE OF PR
In an exclusive op-ed for Communicate Lara Geadah, Founder and CEO of Cameo Communications argues as to why retainer is no longer what works…

March 7, 2025
In an exclusive op-ed for Communicate Lara Geadah, Founder and CEO of Cameo Communications argues as to why retainer is no longer what works…

March 6, 2025
Aramex pulls the right emotional strings with a lighthearted yet meaningful campaign.

August 16, 2015
I’m slightly embarrassed to say this, but I admit to buying books, beverages, electronics and other sundry items, based predominantly on their covers. Why? Because I’m reassured by a…
August 12, 2015
The Institute of Practitioners in Advertising (IPA) is launching its award-winning IPA Foundation Certificate, across the MENA region this week, supported by a press…
August 12, 2015
Egypt’s official postal services provider, Egypt Post, has appointed Horizon FCB Cairo to lead its advertising efforts and support Egypt Post’s celebration of 150…
August 11, 2015
Google has gotten so big that it’s formed a company to become its own new parent. Google CEO Larry Page said Monday that he and…
August 10, 2015
AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new…
August 10, 2015
Clique Communications Group, now Clique, has recently announced its new brand identity and new integral members. “We wanted to create an identity that truly…
August 9, 2015
Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around…
August 6, 2015
It seems that the phrase “content is king” is as old as the advertising industry itself. However, there is a new player in the…
August 5, 2015
Sarah Personette is Facebook’s head of global business marketing and was the opening keynote speaker at Festival of Media MENA, which was held in…
August 5, 2015
Visa Inc. and mobile and online payment provider, Stripe, announce a strategic partnership in support of net technologies and online payment experiences for global…

August 5, 2015
Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10…
August 3, 2015
At Ad Age’s Small Agency Conference in Boston, a panel of industry veterans discussed the best ways of navigating new business today. Search consultancy…