News

  • September 14, 2014

    E-merging market

      The decision of an established e-commerce player to drop COD (cash on delivery) services would garner little attention elsewhere in the world – and, in fact,…

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  • September 11, 2014

    The pyramid scheme of things

      Google today launched 360-degree street view imagery of the Pyramids and five other historical landmarks in Egypt for the first time. Street View Special…

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  • September 11, 2014

    Zenith bags Electrolux account in MENA

    Ali Basma, business managing director at Zenith Cairo Publicis Groupe’s live ROI agency Zenith (ZenithOptimedia) has won the home and professional appliances brand Electrolux…

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  • September 11, 2014

    Going native

      Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into…

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  • September 11, 2014

    Demand on video

      Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video…

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  • September 10, 2014

    Playing with fire

      Three hours into a lengthy debate with Tarik Kaddoumi, a self-proclaimed liberal and cofounder of Umbrellab – a payment gateway that enables businesses to accept Bitcoins…

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  • September 10, 2014

    How are B2B brands relevant to consumers?

      International branding agency Siegel gale released a report titled B2B Now. “Most business-to-business companies (B2Bs) still debate the ultimate business benefit of building a strong…

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