
November 17, 2023
Economic Downturn Has Caused Declines in App Install Ad Spend Budgets
Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.
November 17, 2023
Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.
September 29, 2014
Fadi Mouawad has been appointed as regional trading director for the MENA region.
September 25, 2014
Dotmena has announced that it has partnered with Nabbesh, a recruitment site dedicated to freelancers. As the Internet-based asset of leading Dubai publisher Mediaquest…
September 24, 2014
Mark Daou, founder and CEO of RPR, on how changes in the environment affect sales. A recent experiment conducted by Professor Charles Spence from…
September 23, 2014
WPP’s global media agency network, Mindshare announced in a statement today that it has launched a new tool called Mlive to track brand…
September 22, 2014
The MENA region will outstrip Europe of its position as the second largest region for mobile subscribers by 2016, according to 2013 figures released…
September 21, 2014
Middle East-based job recruitment agency for the communications industry MCG Associates has announced the appointment of Kate Watson as director. Watson will lead…
September 21, 2014
Following a competitive pitch, Grey Group MENA’s Doha office has won the Barwa Bank Group (Barwa Bank) account, one of the bigger Shari’a-compliant banks in Qatar. With…
September 19, 2014
You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern…
September 16, 2014
During an interview this summer in Chicago, Paul Roth, AT&T‘s president of retail sales and services, described wearable devices as the “future of retail” before…
September 16, 2014
In Latin, “ad vertere” means “to turn toward”. It is a concept that has formed the foundation of marketing communications from its inception. Whether…
September 15, 2014
In the first of its POY talks series, Product of the Year (POY), an independent awards program recognizing consumer-voted goods across 42 countries…
September 15, 2014
According to a press release today, media agency MediaVest has been awarded the media planning and buying business for Wrigley across the MENA market,…