
June 28, 2024
WARC: The Age of Average is Upon Us
In another plethora of buzzwords and trending concepts – the ‘age of average’ is synonymous with the death of distinctiveness. It addresses the ubiquitous…

June 28, 2024
In another plethora of buzzwords and trending concepts – the ‘age of average’ is synonymous with the death of distinctiveness. It addresses the ubiquitous…

June 27, 2024
Newgen Software, a leading global provider of low-code digital transformation platforms, has announced the launch of LumYn in the Middle East. This Gen AI-powered…
March 30, 2015
Whether in his home or his office, Elie Khouri is known for his passion for art. He discusses one piece in particular with us…
March 30, 2015
RB (Reckitt Benckiser) has appointed UM MENA; the Interpublic Group brand, as its media agency partner across the Middle East region. This appointment follows…

March 30, 2015
Dubai’s El Beit poetry TV show is a rare phenomenon taking the Middle East by storm. The second season’s live finale aired on Sama…
March 30, 2015
Digital monitoring agency OOX has announced the addition of UK-based global sports media company, Perform Group, to its line-up of publishers subscribed to the…

March 30, 2015
Market-i, regional marketing research consultancy, won the ESOMAR Best Presentation Award for their paper on Mobile Technology in Marketing Research at the recent ESOMAR MENAP Forum…

March 29, 2015
Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in…

March 29, 2015
The new digital trends 2015 research conducted in UAE from Microsoft has revealed that the modern consumer is putting pressure on brands to use…

March 29, 2015
Creative agency Y&R MENA has launched Labstore, a digitally led retail and shopper marketing network in the Middle East. Headquartered in Dubai, Labstore MENA…
March 29, 2015
In late 2014, business intelligence company Cloudfish was born out of the merger between digital agency Fetch and the data analysis division of DNY…
March 26, 2015
Vuclip, the leading premium mobile video on demand service for emerging markets, has announced a strategic partnership with Melody Entertainment, the first and largest fully…
March 25, 2015
British Airways is set to be one of the first companies to have a specially developed app on the new Apple Watch when it…
March 23, 2015
According to research firm Morgan Stanley, one billion smartphones were shipped globally in 2013, compared with 175 million in 2009. These smartphones now represent…