The French advertising and PR firm announced, on October 29, the acquisition of RUN, a real-time data management and multi-channel programmatic buying platform. Headquartered…

  Publicis Groupe is back on track with its digital acquisitions only months after its failed merger with rival Omnicom, and it’s going big.…

  Starcom MediaVest Group MENA   TBWARAAD   Lowe MENA     Omnicom Media Group   Memac Ogilvy Dubai     Socialize    …

TBWARAAD nominated one of its Lebanese brand leaders, Khalil Salem, to participate in the 2014-2015 class of TBWA Tiger Academy. Its first session was…

  Exhibitions are a fantastic way to meet face-to-face with potential clients. For me, it’s not necessarily the most impressive build and design of…

In a press statement yesterday, IBM and Twitter announced a partnership to help inform business decisions. This move comes three months after IBM announced…

Earlier this month, Unilever’s Close Up partnered with music artist Nancy Ajram for a product placement in Ajram’s latest video, Yalla. To further amplify…

Much Media Network connects regional production projects to Cité Numérique A new player is joining the ever-changing Lebanese production scene, with big means and…

Demanding employees and a market at standstill are draining employers dry October is the month when Lebanese – the young, the old, the families…

Publicis Groupe’s organic growth – excluding acquisitions – was just 1 percent for the third quarter of 2014, as chairman-CEO Maurice Lévy continued to…

In a press statement late last week, Angry Bird creator Rovio Entertainment and YouTube announced their partnership to integrate The Slow Mo Guys of YouTube fame into RETRY,…

BurJuman has announced the appointment of BPN as its media buying agency as part of a review of its marketing and communication efforts, in…