This past October, McDonald’s launched its latest “Create Your Taste” (CYT) platform in Al Ghurair Centre.

On October 21, Digital Media Services (DMS), the digital media arm of Choueiri Group, announced a new partnership with Dailymotion, the global online video…

Beiersdorf, the global skin care giant with its flagship brand Nivea, has concluded its statutory media agency review with the reappointment of OMD. The…

Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media.

In a new study aimed at revealing mobile behavior, ZenithOptimedia and GlobalWebIndex (GWI) discover that by 2018, more time will be spent on the…

Quest Arabiya, launched as a partnership between Image Nation Abu Dhabi and Discovery Communications, brings factual entertainment shows in Arabic to audiences across the…

CNN International Commercial partners with Germany-based learning solutions provider Papagei.com to introduce a new English-language learning service, CNN Learn English. This partnership allows CNN…

It is indisputable that marketing is not what it used to be, thanks to the digital revolution. Globally, digital marketing budgets are expected to…

In an effort to capture the nation’s pride for UAE’s 44th National Day, du launches a social media competition inviting users to upload a…

Nickelodeon and OSN are making the Emmy Award-winning app, Nickelodeon Play, available for download in MENA starting today (November 29). The free app features…

Google’s ‘Friends Furever’ campaign promoting Android has been named the most-shared ad of 2015 globally. According to video ad tech firm Unruly’s annual Top…

WPP’s J. Walter Thompson agrees to acquire a majority stake in Cleartag, a regional full-service digital marketing agency. The digital agency will continue to…