UAE publisher 7DAYS has launched DEEP, its in-house content marketing studio that aims to work with advertisers to create content. We caught up with…

As users turn to social media platforms more and more during the month of Ramadan, so do brands. “During the month of Ramadan, between…

The world’s largest advertising and marketing service groups have decided, for once, to put their competitive differences aside and collaborate and support the United…

Video advertising is fast becoming one of the most popular means of advertising, in line with the phenomenal growth that consumer video content has…

Initiative MENA, has been appointed to handle the media planning and buying business for DarkMatter, an international cyber security firm based in the UAE.…

As users turn to social media platforms more and more during the month of Ramadan, so do brands. “During the month of Ramadan, between…

Are you constantly ignored at work, excluded from important meetings, and overlooked for a well-deserved raise or promotion? Here are 5 things you may…

With Cannes Lions 2016 on the horizon, YouTube has today released its special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video…

Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer…

One morning, my daughter came up to me and asked me to write a birthday message on a greeting card she had made for…

Dentsu Aegis Network agencies Carat and iProspect have jointly retained the account following a statutory review of Kellogg’s EMEA media planning and buying business…

Following a multiple agency pitch at the start of 2016, the digital creative duties for General Mills’ brand Betty Crocker were awarded to Socialize…