
February 27, 2024
Ramadan on TikTok: Authenticity and Inclusivity Key Ingredients for Brands to Succeed
By Puja Khandelwal from Ipsos in collaboration with TikTok.
February 27, 2024
By Puja Khandelwal from Ipsos in collaboration with TikTok.
February 27, 2024
The move aims to strengthen the company’s position as a modern marketing and communications powerhouse, in line with its philosophy of ‘Borderless Creativity’.
May 25, 2015
Everyone’s favorite go-to website when they want to pass time and/or fuel an unhealthy addiction to pop culture listicles and quizzes, is BuzzFeed.
May 25, 2015
In 2014, with a population of 83,386,739, Egypt’s mobile Smartphone penetration rate was 68.7 percent, making it the highest African country; it fell only slightly…
May 25, 2015
Headquartered out of Colorado in the US, ICOM Network refers to itself as the “world’s largest network of independent advertising and marketing communications agencies…
May 25, 2015
The Entertainer, the Dubai-based international incentives provider, announces a new integration with smartphone technology company Uber, which will allow customers to request an Uber…
May 21, 2015
Working in advertising is supremely stressful. There’s no doubt about that. This is especially true if you’re managing a creative team. You might find…
May 20, 2015
twofour54 opens the door for Arab filmmakers to apply for a SANAD grant to support the development or post production stages of their projects.…
May 19, 2015
Increasingly, social media personalities are achieving celebrity status and turning into what brands call “influencers”. The ability of these personalities to connect with their…
May 19, 2015
In an era of multi-device ownership, the opportunity to identify, engage, acquire and retain customers more efficiently and effectively across multiple digital devices, sounds…
May 18, 2015
CNN is launching Traders, a new feature strand that tells the stories of individuals who trade goods and services across borders. In Traders, CNN…
May 17, 2015
Emirati filmmaker Ali Mostafa (From A To B) is re-teaming with Image Nation Abu Dhabi on his next feature, The Worthy, which will go into…
May 14, 2015
MasterCard, McDonald’s and the National Bank of Abu Dhabi (NBAD) announce that McDonald’s diners looking to order online can now pay using MasterCard’s digital…
May 13, 2015
Leo Burnett’s school of thought defines cultural fuel as the seismic shifts in society that change human motivation. These transformative elements are what brands…