Mazola has announced Hatun Madani as its new brand ambassador this Ramadan. “This partnership allows our brand to develop a more human personality in…

Brand experience agency Action Impact has created the UAE pavilion at Expo 2015 Milano bringing in 100,000 visitors during the first month of the…

Huawei has appointed media agency Initiative to handle its media planning and buying, following a multi-agency pitch. Initiative’s mandate covers the GCC region plus…

PHD, the international media network part of Omnicom Media Group, has been awarded SC Johnson’s full media account in both the MENA region and globally.…

Google today announces the launch of ‘My Ramadan Companion’ (google.com/ramadan), a digital hub that integrates Google’s best technology like YouTube, Play, Maps and Search to help…

Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a modern, British yacht manufacturer. The PR and content…

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie,…

Matt McLean, strategy director at Action Impact, recently wrote a whitepaper titled “What Brand Experience Agencies Do”. The paper emphasizes the need for marketers…

In light of the Holy month of Ramadan, Facebook announces a new collaboration with popular Arab characters of Freej, creating a sticker pack of…

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic…

The first-ever Festival of Media MENA was held in April this year, inviting experts from different fields to talk about the evolving advertising and…

YoungNetwork Middle East has won the PR account for The Gift Concierge launch. The Dubai-based agency, which is part of the international YoungNetwork Group, will manage…