(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to…

“SHOPPERS WANTED!” Have you ever come across a hoarding or an advertisement like this? Well, this is the underlying message behind every brand’s marketing…

Mediavest | Spark’s “Memories Matter” campaign has been shortlisted for the Mobile Marketing Association (MMA) EMEA 2016 Smarties Awards. This is the only entry…

Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old…

For the first time, L’Oréal Middle East is participating in the group’s international business game Brandstorm. The game offers an opportunity for students around…

MAM Food Co has selected Cheil MENA as its lead creative advertising agency for Papa Murphy’s in the UAE. Effective immediately, the agency will…

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”.…

Given the recent passing of the great Muhammed Ali, it was nice to see Instagram pay tribute to his ‘Rope-a-Dope’ strategy with the launch…

Earlier this year, YouTube announced a first of its kind competition for Ramadan ads on the platform. Titled the “Lantern Award”, the program celebrated…

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”.…

Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having…

Relevancy is an essential aspect of achieving career success in these days of cost-cutting, outsourcing, and radical shifts in the ways companies manage their…