Norm Johnston, chief digital and strategy officer at Mindshare, has authored a new book: Adaptive Marketing: Leveraging Real-Time Data to Become a more Competitive…

In light of the Mastercard Innovation Forum 2015, recently held in Kuala Lumpur, Malaysia, Mastercard revealed the findings from a social media study on digital wallets.When…

Vuclip, the premium mobile video-on-demand (VOD) service for emerging markets, recently released a report revealing insights into consumer behavior associated with sharing videos on…

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains…

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around…

“Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair…

Independent branding and digital communications agency, Omnia, has launched its new PR division to be headed by Hollie Thomson, previously the lifestyle PR director…

I was in a pitch today and digital was dominating the entire conversation. Clients were engaged, the presented material was mind-blowing and the client…

Havas Worldwide Middle East announces the launch of its integrated communication model in the region, placing the Dubai hub as one of the Havas…

Visa Inc. introduces a new specification to enable palm, voice, iris, or facial biometrics for chip card transactions. The framework is designed for the EMV…

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around…

The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic…