The Middle East Communications Network (MCN) has identified “agency-agnostic” collaboration as its primary focus for the future. MCN Group CEO Ghassan Harfouche announced the news…

Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai…

Music streaming company Anghami has announced that it has recorded three-fold growth in audio ad revenue last year as part of its music marketing…

By Rakesh Kumar, CEO, Human Films It all boils down to traditional psychology and the tenets of behavioral science, which dictate how we think.…

UAE-based analytics and technology company Muzun has launched AdBeacon, a “Plug and Measure” analytics platform for digital signage advertising and retailers in the Middle…

According to a statement by the company, Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa…

In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the…

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square meters…

PepsiCo gave audiences a glimpse of its potential foray into a futuristic AI-driven world with the Pepsi Smart Supermarket, a cardless cashless pop-up, and…

After a 17-year long stint at Mindshare MENA, Nizar Abou Saab has decided to leave the agency “to explore new avenues to further his…

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was…

Luxury brand Coach has named UM as the media agency of record, following a competitive account review that began in 2016. Billings are not…