Google’s ‘Friends Furever’ campaign promoting Android has been named the most-shared ad of 2015 globally. According to video ad tech firm Unruly’s annual Top…

WPP’s J. Walter Thompson agrees to acquire a majority stake in Cleartag, a regional full-service digital marketing agency. The digital agency will continue to…

Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent…

One of the most striking trends impacting our industry at the moment is the “Human Era’’. Now is the time for brands to embrace…

Emirates NBD has launched the Emirates NBD Fitness Account that turns “health into wealth”. The Fitness Account is a mobile-based savings account that allows…

Al Aan TV has assigned Intelligent Media Services (IMS) to be its exclusive advertising representative in the MENA region. The agreement allows the two…

Grey Group Middle East and Africa (MENA), global advertising and marketing agency, has landed the Riyad Bank account. Under an all-encompassing remit for the…

On September 18, it was revealed that German carmaker Volkswagen (VW) had been cheating its consumers and regulatory bodies in addition to lying to…

AdZouk, a premium MENA region supply-side platform (SSP), has been announced as one of Google’s Certified Publishing Partners (CPP) for the region, to help…

Pay-TV network OSN has signed an exclusive output agreement with Warner Bros. International Television Distribution for first and exclusive access to its premium content…

The operation will be led by Puja Pannum, Blismedia’s managing director, Middle East. Pannum has previously held senior sales roles at Microsoft, AOL and…

Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said last Friday. The ads can be sold through…