Sources at InMobi reveal that the acquisition is a false claim and no further information can be expected at this time. Earlier, SeekingAlpha reports…

Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region…

FCB International’s chief creative officer made his first trip to the Kingdom of Saudi Arabia last month to speak to female students about creativity…

OSN’s new and extended long-term deal with NBC Universal International (NBCUI) will give OSN exclusive access to content from NBCUI. The deal secures first…

OSN, one of the region’s leading pay-TV platform will exclusively air BBC Worldwide’s premium drama channel BBC First in the Middle East and North…

Millward Brown has released its annual Digital and Media Predictions for the year ahead. Currently in its eighth year, the report aims to provide…

Al-Futtaim Group has appointed Omnicom Media Group’s PHD as the media agency for a portfolio of its brands, following a four-way market review. Up…

A quiz from Kaspersky Lab has found that almost a third (30 percent) of social network users share their posts, check-ins and other personal…

Following a three-month review for its media agency contract for 2016-2018, Unilever has appointed Middle East Network (MCN’s) media agency Magna as its agency…

Following a four-month long pitch process involving six agencies, Abu Dhabi Airports Group has handed its advertising account to UAE-based boutique agency theAdkitchen. The…

Netflix launched its service globally in 130 countries around the world including the UAE at CES 2016 yesterday. The service went live as co-founder…

OMD has been selected by luxury hotel company Jumeirah Group as its search engine marketing (SEM) agency. The competitive pitch resulted in the Omnicom…