In a new study aimed at revealing mobile behavior, ZenithOptimedia and GlobalWebIndex (GWI) discover that by 2018, more time will be spent on the…

Quest Arabiya, launched as a partnership between Image Nation Abu Dhabi and Discovery Communications, brings factual entertainment shows in Arabic to audiences across the…

CNN International Commercial partners with Germany-based learning solutions provider Papagei.com to introduce a new English-language learning service, CNN Learn English. This partnership allows CNN…

It is indisputable that marketing is not what it used to be, thanks to the digital revolution. Globally, digital marketing budgets are expected to…

Nickelodeon and OSN are making the Emmy Award-winning app, Nickelodeon Play, available for download in MENA starting today (November 29). The free app features…

In an effort to capture the nation’s pride for UAE’s 44th National Day, du launches a social media competition inviting users to upload a…

Google’s ‘Friends Furever’ campaign promoting Android has been named the most-shared ad of 2015 globally. According to video ad tech firm Unruly’s annual Top…

WPP’s J. Walter Thompson agrees to acquire a majority stake in Cleartag, a regional full-service digital marketing agency. The digital agency will continue to…

Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent…

One of the most striking trends impacting our industry at the moment is the “Human Era’’. Now is the time for brands to embrace…

Emirates NBD has launched the Emirates NBD Fitness Account that turns “health into wealth”. The Fitness Account is a mobile-based savings account that allows…

Al Aan TV has assigned Intelligent Media Services (IMS) to be its exclusive advertising representative in the MENA region. The agreement allows the two…