Pierre Soued, CEO, Havas Middle East, on what’s the best and worst thing that can happen in 2016, and his mantra to make it…

Hubert Boulos, CEO, DDB Middle East, on what’s the best and worst thing that can happen in 2016, and his mantra to make it…

Tarek Miknas,CEO, FP7 MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the…

Serviceplan Middle East has appointed Unnikrishnan “Unni” Kurup as general manager and head of digital. The agency says that “digitalization is key for Serviceplan”,…

OSN and Gulf Film, a distributor of major studio productions and independent movies sign a six-year exclusive partnership through 2021 for premium film content.…

National Bank of Kuwait (NBK) has appointed Zenith Kuwait to handle its regional media planning and buying following a competitive multi-agency pitch process. The…

Integrated full-service agency, Publicis Middle East has started 2016 with a three wins. It has been tasked with the The Sharjah Investment and Development…

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation.…

Meltwater, the global media intelligence firm that offers tools for online news and social media monitoring, has now launched a mobile application. The app…

Following the formation of MullenLowe Group in May 2015 – from the merger of IPG agencies Mullen in the US with global creative network…

The advertising industry is great for hard-working, career-minded women as they can put their skills and creativity into practice. However, too often women think…

AdZouk has launched a native content recommendation platform solely in Arabic, called “Konnect”. As a premium MENA SSP, AdZouk designed “Konnect” to provide advertisers…