Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to adjust their marketing strategies. Most jumped…

UAE local Mohammed Khamis Ali Al-Yammahi has set up his own communications and digital marketing company MY Communications, headquartered in Dubai. Launched in June…

By Ayman Jaber, founder, and ECD of INTEGR8  When it comes to industry awards, marketers often disagree on the significance of touting a crystal trophy.…

According to industry sources, Publicis Media, MCN’s Initiative and GroupM are pitching for the Nestlé account, which has been with GroupM’s MEC, which recently…

Named after the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship is a global opportunity launched by J. Walter Thompson and…

By Puja Pannum, Blis MD, MENA Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with…

Global customer experience agency, Albatross CX launched its app at the TFWA Digital Village 2017. The CX app is a mobile solution equipped with…

Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, on how retailers can tap one of the world’s hottest commodities to create truly unique customer…

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on…

Following a competitive pitch process, Vizeum has been awarded the brief to handle all media planning and buying for Japanese electronics giant Panasonic on…

By Dzila Dik, client servicing director, Grey Dubai No, this is not about the American legal drama TV series Suits. It’s about the term…

(L to R: Justin McGuire, Nick Clements, Chris Quy) For a country that has seen close to a *ten percent growth in employment in…