
May 2, 2024
One Poor Experience and Consumers Are Switching Brands
40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.
May 2, 2024
40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.
May 1, 2024
A Gfk report reveals consumer sentiment against the region’s automotive sector following last month’s heavy showers in the UAE.
April 23, 2016
Fox Networks Group has announced the launch of three new channels, Fox Family Movies HD, Fox Action Movies HD and FX HD. Sanjay Raina,…
April 23, 2016
On behalf of the Dubai Health Authority, BPG Group has created ‘Dubai Health Experience – DXH’, a prestige brand to build Dubai’s standing as…
April 22, 2016
Twitter and Sky News Arabia have signed a MoU to launch an interactive panel discussion on Twitter. The initiative between the two is the…
April 18, 2016
Netizency has won the Social Media business of Google’s “Think With Google MENA”. Netizency will be working with Google to help promote the content…
April 17, 2016
Following the global restructure of Publicis Media, Iain Jacob, CEO of EMEA, Publicis Media has announced key market leadership appointments for the Middle East.…
April 17, 2016
There’s been a perception change toward designers. Designers are the new cool kids in the corporate world. The titles ‘geek’ and ‘nerd’ are no…
April 14, 2016
The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent all media owned by IC Publications, a publisher of…
April 13, 2016
Global PR and communications consultancy, Hotwire PR, has formed an exclusive co-branded partnership with Dubai-based digital, marketing and communications agency, Active. The move increases…
April 13, 2016
Following a creative pitch, Emirates Airline has appointed Leo Burnett as its full-service advertising agency in the Gulf, Middle East and North Africa. The…
April 11, 2016
Omnicom Media Group MENA’s CEO for Saudi Arabia, Choucrallah Abou Samra, will leave his position in June. Faisal Shams, currently general manager of OMD…
April 9, 2016
MEC has launched MEC Wavemaker to create content that measurably improves a brand’s performance by bringing together existing teams in content strategy, social, partnerships,…
April 9, 2016
Hug Digital, which recently won the Emaar Misr account, has now added the Deerfields Mall account and Retailistic Commercial investments (ADL, Saraydan Cafe, Deerfields…