Al-Futtaim Group has appointed Omnicom Media Group’s PHD as the media agency for a portfolio of its brands, following a four-way market review. Up…

A quiz from Kaspersky Lab has found that almost a third (30 percent) of social network users share their posts, check-ins and other personal…

Following a three-month review for its media agency contract for 2016-2018, Unilever has appointed Middle East Network (MCN’s) media agency Magna as its agency…

Following a four-month long pitch process involving six agencies, Abu Dhabi Airports Group has handed its advertising account to UAE-based boutique agency theAdkitchen. The…

Netflix launched its service globally in 130 countries around the world including the UAE at CES 2016 yesterday. The service went live as co-founder…

OMD has been selected by luxury hotel company Jumeirah Group as its search engine marketing (SEM) agency. The competitive pitch resulted in the Omnicom…

There has been widespread conversation around the growth rates, scale, client value and product potential of programmatic media. At the same time, there are…

Turner, a division of Time Warner, has partnered with beIN Media Group, a TV production, distribution and media rights acquisition organization.

LinkedIn has revealed some of the most inspiring voices in the media buying and advertising world.

In a mobile-first world where consumers are rarely seen without their smartphone in hand, the consumer journey has become much more complex. As a…

Following intensive search and pitch, Sony Mobile – that had been working with BPG Cohn & Wolfe – has appointed Havas PR Middle East…

Millward Brown and comScore have signed a partnership designed to provide brands with an unprecedented understanding of how their digital advertising is performing.