Starcom Middle East, the media agency under Publicis Groupe Middle East, has promoted Amir Antoun as the new Head of Starcom Levant, effective immediately.…
Independent agency Socialize has launched its own influencer brand network, Front Row, which is a platform for Middle East influencers to meet and interact…
Effective Measure’s emPower audience data segments are now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager…
De-commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth was penned by Leo Burnett’s regional strategy director, Ahmad Abu Zannad.
Bruce Clay Inc. (BCI), the global Internet marketing optimization company with over 1,500 digital experts working across nine countries, has announced the launch of…
Dubai-based digital agency Socialize has won the digital account for General Mills brand, Betty Crocker. The agency will lead the strategy, set-up and execution…
Ipsos has been awarded the online and digital business of Mediaquest. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos,…
Brand experience agency, Action Impact, has used gaming-style technology to build an interactive and versatile tool that turns a buyer’s imagination into on-screen reality.…
Following the acquisition of regional communications agency Expression, M&C Saatchi has set up its Dubai operation this month. Scott Feasey, founder and former managing…
Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link…
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