Following a statutory review of its offline media arrangements, Savola Foods has concluded its recent pitch with the appointment of OMD Egypt. The agency…

Bringing together ‘entertainment’ and ‘engagement’ – and food – co-founders Nathen Mazri and Pascal Haider have launched a restaurant dedicated to Garfield. Called “GarfieldEATS”,…

The role of advertising and media industry role in restoring humanity social, emotional and physical health by Tarek Ayntrazi, CEO, Generation C The advertising…

Dubai-based advertising agency Zia Creative Network has won Al Tayer Motors social media account for its luxury car brands, Land Rover and Jaguar. From…

This interview is a part of Hopscotch’s series The Leader Board, a regular feature, which highlights the champions leading the way to gender balance…

Facebook has announced the launch of its Marketplace feature in Egypt, Algeria and Morocco, enabling people to use the platform to discover, buy and…

Google has confirmed to Ad Age that an industry trade body tasked with deciding which “annoying” ad formats web browsers should block largely used…

By Waseem Yakdi, CEO, Zia Creative Visuals are worth a thousand words, and marketers are losing no time in realizing this. Show, don’t tell.…

Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review. The assignment will span around…

Over the past year we have been undergoing a major push towards a programmatic business, says Snap. As Evan Spiegel said in the first…

Dubai Police is launching a revamped brand identity based on the key values of innovation, security, and connection H.H. Sheikh Mohammed bin Rashid Al…

Launched in 2013, Geometry Global is a brand experience agency operating in 56 markets worldwide including Dubai, Bahrain, Beirut, KSA and Egypt. Since its…