Following a multiple agency pitch at the start of 2016, the digital creative duties for General Mills’ brand Betty Crocker were awarded to Socialize…

Volkswagen Group has selected Omnicom’s PHD as its global media agency following a lengthy competitive review. WPP’s MediaCom, which has a lengthy relationship with…

We’ve all seen how social media has changed the way people communicate with one another and also how they engage with brands. On an…

Paris-based trading desk Gamned is opening its Dubai office, serving the MEA region, next month as part of its global expansion plan.

Effective July 1, Leo Burnett MEA’s experiential and shopper marketing division ARC will function as an independent agency, serving all Publicis Communications agencies in…

Following a comprehensive review process, Unilever has tripled the remit of Duba-based digital marketing agency, Traffic, by adding three hair care and three skincare…

SocialEyez has been appointed as the social media agency for Dubai Parks and Resorts, the region’s largest integrated theme park destination scheduled to open…

Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest and most awarded independent creative and…

Kaya Skin Clinic, a cosmetic dermatology chain in the Middle East, has appointed Socialize as its social communications and marketing partner across the region.

From humble beginnings way back in 1997 with a site called Six Degrees, social media as we know it, has come a long way.…

UM MENA has won the media business of Saudi-based Saadeddin pastry with immediate effect.

When I was 17, I was hooked on Age of Empires, a computer game in which players are taken through an immersive, multi-player journey…