When the world’s largest holding company posts its biggest stock decline in almost two decades and predicts no growth for 2018, there will inevitably…

Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year…

Big digital players have done much since he issued a challenge for them to get third-party audience verification, eliminate fraud and ensure brand safety…

Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a…

By James Russo, senior vice-president of client strategy & development, Turner Ignite Attention is “the act or state of applying the mind to something”…

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is…

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR…

When it comes to client servicing, it’s time to digitize to optimize, says Tony Sarkis, media manager, UM MENA Digitization has transformed from a…

If you thought P&G had cut all it could from agency and production fees, think again. Chairman-CEO David Taylor said in an investor presentation…

It’s not Snapchat’s week. First, Kylie Jenner said she doesn’t open the app anymore, and then a big consumer brand polled its followers to find…

Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan. The Snapchat parent’s shares sank…

A new study by communications and PR agency Edelman called the “Trust Barometer” has brought to light some interesting findings on trust in the…