Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr It’s time for the…

As well as working with brands including Nestle, Procter & Gamble and Unilever, Moat has been recruited by the likes of Facebook, Google, Snapchat…

Independent digital agency, hug digital, has signed an agreement with HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets,…

Following Deena Aljuhani Abdulaziz’s abrupt exit, Vogue Arabia has been quick to announce Manuel Arnaut as the new editor-in-chief. About Manuel Arnaut Arnaut joins from…

Condé Nast International launched Vogue Arabia with Dubai-based publisher Nervora just three months back. Saudi princess Deena Aljuhani Abdulaziz was announced as the editor-in-chief…

JCDecaux’s digital creative hub JCDecaux Dynamic has come up with its latest offering, ‘Smart Content’, in a move by the OOH company to bridge…

Twitter has announced multiple new partnerships with third-party measurement providers including MOAT and Integral Ad Science. According to a statement issued by the company,…

Leo Burnett Dubai has won the entire Ferrero Group’s portfolio of brands in the GCC following a competitive multi-agency pitch The new partnership will…

The media’s problem isn’t digital, but quality content (and ethics), says Alex Malouf, board member of MEPRA and IABC I’ve read article after article about…

Burning the midnight oil while chugging cups of coffee (or any other beverage you prefer) and staring into your screen(s) and/or space is not…

By Fadi Sibai, founder and managing director of Hot Ice Communications As online video watching and multiscreening become more popular, ignoring and skipping ad breaks…

  The notion of people as assets should stand for something by Sasan Saeidi, managing director FP7/UAE and IAA global vice-president – content strategy…