As reported by multiple industry sources, Snapchat is ready to make its entry into the Middle East market with its first office in Dubai…

Continuing its regional expansion, OMD has opened its newest office in the Sharq district of the Kuwaiti capital enabling it to better service its…

For the first time in the MENA region, Twitter is rolling out “Audio Cards” through its partnership with regional music streaming platform, Anghami. A…

Zee Entertainment, a media conglomerate present in 171 countries with over one billion viewers globally and over 75 television channels has confirmed the acquisition…

UM MENA, through its innovation and technology division UM Labs, is launching three playbooks covering wearables, proximity marketing and the creation of dynamic content…

While I’m scrolling down my two favorite sites, Slate and The New York Times, I come across ads that are served based on context,…

ELAN Media, the media arm of ELAN Group, has entered a multi-year strategic partnership making it exclusive media representative for Mall of Qatar (MOQ).…

Forty-one-year-old Saudi daily Arab News has signaled the beginning of its global and digital expansion by hiring Al Arabiya English’s editor-in-chief Faisal J. Abbas in…

(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to…

“SHOPPERS WANTED!” Have you ever come across a hoarding or an advertisement like this? Well, this is the underlying message behind every brand’s marketing…

Mediavest | Spark’s “Memories Matter” campaign has been shortlisted for the Mobile Marketing Association (MMA) EMEA 2016 Smarties Awards. This is the only entry…

Clients want one partner to simplify the fragmentation and data – and today’s shops may not be among them Winter is coming. The old…