By Rakesh Kumar, CEO, Human Films It all boils down to traditional psychology and the tenets of behavioral science, which dictate how we think.…

UAE-based analytics and technology company Muzun has launched AdBeacon, a “Plug and Measure” analytics platform for digital signage advertising and retailers in the Middle…

According to a statement by the company, Michael Nederlof will transition from his role as CEO of Dentsu Aegis Network Middle East & North Africa…

In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the…

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square meters…

PepsiCo gave audiences a glimpse of its potential foray into a futuristic AI-driven world with the Pepsi Smart Supermarket, a cardless cashless pop-up, and…

After a 17-year long stint at Mindshare MENA, Nizar Abou Saab has decided to leave the agency “to explore new avenues to further his…

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was…

Luxury brand Coach has named UM as the media agency of record, following a competitive account review that began in 2016. Billings are not…

DTCM has appointed Starcom Middle East to handle the media mandate of Dubai Tourism for the GCC and regional media including social. Effective April…

Following a competitive three-month pitch process, Grey MENA has won the account for natural mineral water brand AQUA Carpatica. The agreement will see the…

Global President of Carat and Festival of Media MENA 2017 speaker Will Swayne shares his thoughts about the changing world of agencies and technology…