“TBWA for Good” – the agency’s newly launched CSR initiative – had a two-fold objective this year: help refugees through a partnership with the…

Maktabi’s tryst with doodle art began back in the fall of 1983, when he was in fourth grade. Back then, of course, it wasn’t…

Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few…

Ezdan Holding Group and ELAN Media, the media arm of ELAN Group have recently signed a partnership where ELAN Media will be the exclusive…

There’s no dearth of advertising award shows and, sometimes, winning can do more harm than good. This is why FP7 fundamentally focuses on the…

“In the Middle East, there have been many wars and recessions, and this is another recession. So, what do you do?” asks Elie Khouri.…

Nawaf Felemban is a rocket scientist turned management consultant. He recently founded Arabic website, Kasra. As a rocket scientist with Raytheon, he developed advanced…

YouTube announced today the winner of the Lantern Award, a YouTube-first designed to highlight the best Ramadan ad in 2016 based on an algorithm…

Katia Habshi has been appointed as the new group commercial director of Group Plus Media in Lebanon, replacing Tony Khoury. Habshi has been with…

Undeniably news and social media have developed an interconnected – if sometimes perilous – relationship. While certain platforms have encouraged citizen journalism, the real-time…

After a fairly positive 2015, the client-agency motivation and dynamics have hit a barricade with the number of agencies recording relationship improvements falling from…

TCApr has been appointed as the Middle East representative of The Langham, London and Langham Hospitality Group. Nestled in the heart of the West…