Following a number of new business acquisitions in 2016 and the successful retention of existing accounts, the Paris-based consultancy Research Company Evaluating the Media…

By Ganesh Iyer, managing partner, FLC Group The Holy Month of Ramadan is the time for increased consumerism and attention to shopping. It also…

By Ahmed Emad, media manager – Mashreq, Mondelez Egypt The month of spiritual piety, generosity, family gatherings and welldoing is upon us. Almost. A…

As part of its strategy to develop its entertainment services, especially for the Arab audience, Zee Entertainment has announced a new VOD service through…

Hani Ghorayeb, President of IAA UAE chapter has announced a new IAA UAE forum to represent specific goals related to the expansion and good…

In February, Facebook challenged developers across the Middle East and Africa to create innovative bots in the Bots for Messenger Developer Challenge to recognize…

By Sachin Kumar, associate director – digital campaign management, MEC Interaction, MEC MENA There is a lot of news in 2017 and big hype…

Horizon Holdings has launched Lord & Thomas, an IPG agency that specializes in visual effects, motion graphics and editing, in the MENA region. Through…

  By Aman Roy, general manager of Watermark Marketing Management  Influencer marketing is probably the form of marketing that comes closest to taking advantage…

The Middle East Communications Network (MCN) has identified “agency-agnostic” collaboration as its primary focus for the future. MCN Group CEO Ghassan Harfouche announced the news…

Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai…

Music streaming company Anghami has announced that it has recorded three-fold growth in audio ad revenue last year as part of its music marketing…