Given the recent passing of the great Muhammed Ali, it was nice to see Instagram pay tribute to his ‘Rope-a-Dope’ strategy with the launch…

Earlier this year, YouTube announced a first of its kind competition for Ramadan ads on the platform. Titled the “Lantern Award”, the program celebrated…

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”.…

Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having…

Relevancy is an essential aspect of achieving career success in these days of cost-cutting, outsourcing, and radical shifts in the ways companies manage their…

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”.…

Kevin Roberts is in hot water. Earlier this week, the Saatchi & Saatchi chairman told Business Insider the gender diversity debate in the ad industry is…

The number of influencers keeps increasing with every new social platform. As users find an odd familiarity with influencers that rests somewhere between friendship…

With Facebook as its client, Lebanon-headquartered agency, Interesting Times designed a new campaign to launch Facebook Canvas targeting the tech company’s clients. The objective…

In my 13 years of PR experience, the Middle East PR industry has evolved to grow from a handful of fully-fledged agencies a decade…

PGt Advertising, an Iranian advertising and marketing communications solutions agencies, and Grayling have signed an affiliation agreement to provide integrated communications, public affairs, design,…

Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the…