To mark the World Emoji Day which fell on Sunday (July 17) Pepsi launched a new PepsiMoji-filled video to demonstrate how emojis can be…

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand…

CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region,…

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that…

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over…

By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA and Maamoun Yafi, deputy heads of comms and PR, Al Marai Social media…

Following a competitive pitch, Henkel has handed its regional digital accounts for DAC and Persil Abaya Shampoo to Buzzman. As part of the remit,…

Impact BBDO has teamed up with Google to create “smarter and more compelling commercial content,” says the agency in a press statement. As part…

UAE publisher 7DAYS has launched DEEP, its in-house content marketing studio that aims to work with advertisers to create content. We caught up with…

As users turn to social media platforms more and more during the month of Ramadan, so do brands. “During the month of Ramadan, between…

The world’s largest advertising and marketing service groups have decided, for once, to put their competitive differences aside and collaborate and support the United…

Video advertising is fast becoming one of the most popular means of advertising, in line with the phenomenal growth that consumer video content has…