What the media industry needs is non-traditional tools,” says Virginie Boyadjian, Founder and Managing Director of Frost [media]. Established in April 2015, Frost[media] offers…

One agency executive recently said he sees more fear among packaged-goods clients than he’s witnessed since the economy bottomed out in 2008, miring the…

Family business-owned Al Fahim Group has selected Garage366 as the media and creative agency. Ahmad Sabra, Managing Director & Founder, Garage366, said, “We look…

iProspect, the Dentsu Aegis Network digital performance agency, has been awarded the SEO, content and SEM duties for Atlantis, The Palm following a competitive…

By Ambarish Gupta, Founder & CEO, Knowlarity How does one conclude if their moolah is being wisely spent on advertising campaigns? Well, this is…

International Media Investments (IMI) has announced the relaunch of The National, Abu Dhabi’s first English language newspaper. The new ‘The National’ features a complete…

By Leah Quesada, VP, Marketing and Communications at Xerox The term ‘inbound marketing’ was coined in 2005 to describe the internet assisted marketing movement away…

As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect…

Turner Middle East, North Africa and Turkey (MENAT) along with its exclusive ad sales agency, ATL Media, have announced a first-of-its-kind three-year partnership with…

Publicis Media today announced the appointment of Ali Nehme, to the newly created role of President of Innovation and Commerce, EMEA. The promotion follows…

Naguib Toihiri, SEO Department lead, RBBi on the evolution of search engine to search experience optimization By the time you finish reading this sentence,…

Emirates has announced the renewal of its contract with Havas Media.