(Image credit: Wix.com. Super Bowl 2017 ad.) Wix.com chief marketing officer Omer Shai woke up on the morning of February 1 to a surprising message…

Chalhoub Group, which partners with luxury brands such as Louis Vuitton, Dior Couture, Fendi, Louboutin, Berlutti, Saks Fifth Avenue, Loewe, Carolina Herrera, and Michael Kors,…

Appetite Creative ‘Soul-utions’, a UK-based creative and digital advertising agency, has partnered with Dubai-based programmatic company MENA MarketPlace (MMP) to bring high impact units…

Pinaki Banerjee, global program director, Ipsos Connect UAE on breaking the stereotype and empowering women through advertising Given the role that women play in…

By Naguib Toihiri, head of marketing, RBBi  In recent years, traveler behavior has shifted dramatically with the Internet, especially when it comes to booking…

Global marketing and talent consultancy Ampersand, which launched late last year, has partnered with London-based IPA to offer the “world’s best” advertising and marketing…

Dubai-based digital marketing agency Netizency has won Jotun Powder Coatings’ global B2B social media business. The agency will be responsible for developing content and…

By Puja Pannum, managing director, Blis MENA Retail marketing teams have learned that the more they know about their consumers the better they can…

In yet another wave of dissing influencers, a story about an Irish hotel banning influencers is going viral. Social media influencer Elle Darby reached…

Cicero & Bernay Public Relations (C&B) has retained Dubai Judicial Institute (DJI) as a client, and will be continuing to provide the entity with…

Emirates NBD has retained its creative agency of seven years, FP7 while adding Leo Burnett Dubai to the roster. FP7 will manage creatives and…

Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.